the ultimate baby sleep aid

ewan

give the gift of sleep
ewan the dream sheep
ewan the dream sheep

sleep safe and sound

Multi-award winning baby sleep experts, bringing a calm and peaceful sleep to two million babies and their families since 2008.

Family Run Company.

animated notes
ewan meadow scene
ewan meadow scene

multibuy: mix & match

Save up to 10% across baby bed and bath time.
Buy 3 Items or More & Save 10%
Buy 2 Items & Save 5%
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the original

cuddledry

changing baby bathtime from struggle to snuggle!
sweet dreamers bath time
sweet dreamers bath time
helpful advice

family central

from pregnancy, newborn to toddler, we’ve got you covered.
ewan the dream sheep
ewan the dream sheep

happy families

Hearing how our products have helped your family get a better night's sleep is why we do what we do.

Customer Reviews

Overall rating: 4.9 / 5 from 1762 reviews.

Customer photo review of ewan snuggly | baby comforter | gray

My baby boy absolutely loves it he's sleeps so well in your sweet dreams sleeping bag :) I been using them since he was born I highly recommend

ewan snuggly | baby comforter | gray

Customer video review of ewan Deluxe | baby shushing sleep sheep | gray

We got ewan along with the portable device, we as parents of a little boy think its absolutely wonderful, we love it! Little one sleeps so much better.

ewan Deluxe | baby shushing sleep sheep | gray

Customer photo review of ewan Deluxe | baby shushing sleep sheep | gray

Baby settles brilliantly and so quickly when Ewan is playing the womb and white noise sounds it’s a cute cuddly toy too he enjoys cuddling and playing with really does make a huge difference to an easier bedtime :)

ewan Deluxe | baby shushing sleep sheep | gray

Customer photo review of ewan Deluxe | baby shushing sleep sheep | beige

Bought it as a present for my sister. Baby hasn't arrived yet, but she enjoyed playing it to the belly so he will be familiar with the sound. Great quality and I'm sure will be a life saver😊

ewan Deluxe | baby shushing sleep sheep | beige

Customer photo review of sleep swaddle bag | 0-3 Months | 1 Tog

Brilliant product our little girl loves it. We bought different products from these guys before so when looking for sleeping bag we went straight here. Once winter is here we will be purchasing a higher tog.

sleep swaddle bag | 0-3 Months | 1 Tog

Customer photo review of sleep swaddle bag pink | 0-3 Months | 1 Tog

This is the perfect sleeping bag for our newborn in this hot weather. It took the worry out of what to put her in for bed every night & we knew she couldn’t pull it over her head so we had peace of mind too. We will need the next size up soon & will be purchasing one shortly.

sleep swaddle bag pink | 0-3 Months | 1 Tog

Customer photo review of ewan Deluxe | baby shushing sleep sheep | gray

Bought this for my first granddaughter who is due in September as I’d seen so many people recommending it so hopefully it’ll help,it’s definitely very cute

ewan Deluxe | baby shushing sleep sheep | gray

Customer photo review of sleep swaddle bag | 0-3 Months | 1 Tog

Really love it , I was constantly worrying about blankets rising up and going near her mouth and getting no sleep , now I don’t have to worry at all , also really hard to find a tiny one that actually fits her so well round the arms and length

sleep swaddle bag | 0-3 Months | 1 Tog

Customer photo review of sleep swaddle bag pink | 0-3 Months | 1 Tog

Lovely material and nice and lightweight in this warmer weather with the lower tog sleeping bag. Has provided my newborn with a great start to sleeping who seems to be nice and comfy! Would highly recommend!

sleep swaddle bag pink | 0-3 Months | 1 Tog

Customer photo review of ewan Deluxe | baby shushing sleep sheep | beige

Fabulous, my baby goes to sleep with it on every night, it has been a part of our bedtime routine since our baby was first born. We had the battery Ewan first and it’s so well used that we got the USB charge version too.

ewan Deluxe | baby shushing sleep sheep | beige

Customer photo review of ewan Deluxe | baby shushing sleep sheep | gray

Still in its box so I can’t comment on the sounds etc but if the videos of it are true it will be wonderful for both my Daughter and her Baby when he/she arrives

ewan Deluxe | baby shushing sleep sheep | gray

Customer photo review of ewan baa baa blankie | baby comforter | gray

I bought this for my 1st Grandchild who isn’t born yet it has beautiful materials for little fingers to explore I also had it embroidered I was a little worried it might be to small or boxy but as you can tell from the photo it’s absolutely stunningly fabulous well worth the extra money

ewan baa baa blankie | baby comforter | gray

Customer photo review of ewan the dream sheep | baby sleep soother | purple

I actually ordered 2 of Ewan the sheep over a few days , one as a gift as Ewan I’s excellent on sending my son to sleep , excellent quality and worth every penny. Best price here on sweet dreamers with a google search and they both arrived safely. Thanks for the team’s help on preparing and send the items, keep up the good work , a happy costumer always returns 😊.

ewan the dream sheep | baby sleep soother | purple

Customer photo review of sleep swaddle bag | 0-3 Months | 2.5 Tog

Great sleep sack, it was our first go using one after exclusively swaddling our newborn. Our little one loves to throw his arms about and is rolling already so I love the fact that they have the option to have arms in or out.

sleep swaddle bag | 0-3 Months | 2.5 Tog

Customer photo review of ewan Deluxe | baby shushing sleep sheep | gray

Upgraded to the rechargeable version for our newborn. It’s great to have to ability to play for longer than 20mins, this would sometimes wake our daughter with the old one so we have this Ewan set to play for 80 minutes which has been working treat with little man. Early days but he’s sleeping, fingers crossed it keeps up

ewan Deluxe | baby shushing sleep sheep | gray

Customer photo review of sleeping bag | 3-12 Months | 2.5 Tog

Our little one hates sleeping with a blanket, constantly kicks it off but as soon as we got her these sleeping bags she has had the best nights sleep from 4 weeks of age & she just loves her Euan the Sheep too!

sleeping bag | 3-12 Months | 2.5 Tog

Customer photo review of sleeping bag | 3-12 Months | 1 Tog

Brilliant swaddle. Originally bought the newborn one and have now purchased this one for 3 to 12 months as baby sleeps so well in these.

sleeping bag | 3-12 Months | 1 Tog

Customer photo review of sleep swaddle bag | 0-3 Months | 2.5 Tog

Love these swaddle bags! They make the transition from arms in to arms out much easier because they are still so cosy on the body.

sleep swaddle bag | 0-3 Months | 2.5 Tog

Customer photo review of ewan Deluxe | baby shushing sleep sheep | gray

So impressed with this, use it every night without fail with a wee cry sensor and our newborn loves it buys a few extra minutes of sleep for us which is precious - light setting is great as a night light also.

ewan Deluxe | baby shushing sleep sheep | gray

Customer photo review of sleep swaddle bag | 0-3 Months | 2.5 Tog

This is the best swaddle bag we have tried. Keeps him nice and warm whilst stopping him flapping his arms about and waking himself up.

sleep swaddle bag | 0-3 Months | 2.5 Tog

baby sleep

At Sweet Dreamers, we know that helping your baby sleep better is every parent's dream. That’s why our award-winning baby sleep aids are designed to create a calm, soothing bedtime routine. Founded by Lynda, a mother of six, we’ve spent over a decade perfecting safe and effective baby sleep solutions that parents trust.

From white noise sleep aids to gentle night lights, our expert-designed products help babies settle, fall asleep faster and sleep longer. Trusted by millions of families worldwide since 2008, Sweet Dreamers brings peaceful nights to all the family.

Discover the best baby sleep aid today and make bedtime a breeze!

baby bathtime

Transform baby bath time into a moment of joy and relaxation with the original Cuddledry range from Sweet Dreamers. Our award-winning, ultra-soft baby bath towels and accessories make bath time stress-free and snuggly for both baby and parent.

Designed to keep your little one warm, safe, and comfortable, our premium baby bath products provide the perfect blend of softness and security. Whether you're looking for the best newborn towel or an easy-to-use baby bath wrap, Cuddledry makes every bath a bonding experience.

Join thousands of happy parents who trust Sweet Dreamers for baby bath essentials. Shop the Cuddledry range today and turn bath time into cuddle time!