Give the gift of sleep this Christmas… why Ewan?

With the big day fast approaching in just over four weeks, you might be starting to think about gifts for the little ones in your life. Good sleep—or the lack of it—affects nearly every area of our lives, from mental health and weight to concentration and mood. That’s why it’s so important for everyone, especially babies, to get as much quality sleep as possible.

It’s said that by the time your little one is two, parents will have lost out on a massive six months of sleep. This is where we at Sweet Dreamers can help—with the soothing magic of ewan the dream sheep.

The Science Behind the Magic…

ewan’s unique recordings offer scientifically proven soothing sounds that help lull little ones to sleep. All of ewan’s sounds are composed and not computer-generated, helping babies establish a healthy sleep pattern. The sounds are recorded at a low-frequency range known as pink noise, which closely mimics what babies predominantly hear in the womb.

His Sounds:

Womb sounds + Heartbeat
Vacuum cleaner + Heartbeat
Rainfall + Heartbeat
Harp + Heartbeat
Shush + Heartbeat (Deluxe model only)

According to pediatric research, womb and heartbeat sounds are extremely effective in helping to reduce colic-induced discomfort, as they remind your baby of the natural, soothing environment of the womb. This "womb experience" helps trigger a calming reflex, reducing crying and encouraging quality sleep. ewan’s four different calming pink noise sounds (five for Deluxe) play for 20 minutes and all include a gentle "resting heartbeat" in the background to provide extra reassurance.

How to Introduce ewan…

Pre-Birth

Play ewan’s sounds to your baby bump! Research shows that newborns can hear sounds in the womb starting at around 18 weeks. The more familiar they are with these sounds before birth, the more likely they will respond positively to them once they arrive.

Newborn to One Year

Start by using ewan at feeding time to help your baby associate the sounds with comfort and relaxation. Try using the womb and heartbeat sound first, as young babies typically find this the most soothing.

For best results, use ewan when putting your baby down for sleep to reinforce the bedtime routine. The American Academy of Pediatrics (AAP) recommends keeping your baby’s sleep area free from loose bedding, plush toys, and other objects, so be sure to use ewan’s Velcro tail to attach him securely outside the crib. Start with the volume on low, and consider using the pink glowing light at bedtime to mimic the comforting environment of the womb.

Routine and consistency are key! By sticking with a regular sleep routine, your little one will soon begin to recognize ewan as a comforting sleep companion.

Toddlers and Beyond

If you’re introducing ewan at a later stage, follow the same approach as above. However, older children may respond better to one of ewan’s white noise sounds or the harp melody. We’ve had great success stories from parents of children up to age seven who still love ewan’s calming sleep sounds!

The Difference Between Our Two ewan Models…

We offer two versions of ewan, both featuring the same four soothing sounds and pink glowing light, which play for 20 minutes. Both models are available in the classic purple or gray color.

However, our Deluxe model includes additional features:

• SmartCRY Sensor: This feature allows ewan to automatically activate when your baby cries, providing comfort without the need for parents to intervene.
• Additional Shush Sound: The Deluxe version includes a "shush + heartbeat" sound, an extra tool for soothing your baby.
• Machine-Washable Plush: The Deluxe model’s inner control pod can be removed, allowing the plush sheep to be safely washed in the machine.

Need Help?

We hope our guide to ewan’s sleep tips and features has been helpful! If you have any questions, feel free to reach out to us via our Contact Us page. Our friendly team is always happy to assist you.

Baa for now! x